Outline of Books
发布时间：2014-03-14
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浏览次数：1319
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信息来源：Beijing Truth Management Consulting
Name of the Book: Consumer-oriented Internal Marketing
Its original name: None
ISBN: 978-7-5058-6489-4
The Authors: Lin An, Fengjun Liu, etc.
Publishing House: Economic Science Press
Published at August 1, 2007
Language: Simplified Chinese
Format: 16
Pages: 172
Price: ￥ 23 RMB
Abstract: Based on the core hypothesis for the traditional theory of internal marketing, the author builds their research models so as to explore the consumer-oriented internal marketing for service industry in China. The problems involved in the research is mainly about the relations between the employee’s satisfaction with the work and internal marketing, between the employee’s satisfaction with the work and their consumer-oriented awareness, between the internal marketing and consumer-oriented awareness. Through the study on the relations between the internal marketing, the employee’s satisfaction with the work and their consumer-oriented awareness in the book, the author help the enterprises fully understand the philosophy for internal marketing and shape their employee’s internal marketing philosophy so as to build their service competitive advantage by stimulating their internal marketing behaviors.
作者：Lin An
